Traditionally considered as a table wine, until a few decades ago it had a simple and unglamorous image. In recent times it saw an important quality improvement due to a more accurate vinification process and better grape selection. Thanks to this improvement of its organoleptic features, Barbera can now compete with the most appreciated grape varieties.
Betlem is named after the single vineyard lying on the Betlemme hill, in the commune of Priocca at the border with San Damiano d’Asti. Typical of that area is the presence of chalky sulfuric formations mixed with limestone, rock salt, sand and clay. We decided to dedicate these complex, structured grounds solely to the cultivation of Barbera, reaching here an impressive vertical expressiveness.